In France, Netflix teamed with Ogilvy to create Netflix Fest, a series of 15 out-of-home screenings of the brand’s content, curated into special programs tailored to specific audience preferences. Free to the public, the fifteen shows took place over five days in Paris in settings that complement the content theme, such as such as an American police car, the Eiffel Tower and an abandoned hospital, allowing viewers to live out their favorite Netflix show.
Overview
Capability
- PR & Influence
- Experiential & Events
- Graphic Design
- Content Marketing
Team
- Paris
