Our smartphones are great, but they can become all-consuming. Research showed that we have a phone-life balance problem. For instance, 33% of people have prioritized their phone over another person. To get people to reconsider how much time we spend on our phones, Motorola created life-like figures and placed them all over New York City, starting a long overdue conversation.
Overview
Capability
- Advertising
- PR & Influence
- Experiential & Events
- Experience Design
- Content Marketing
- Mobile
Team
- New York
Awards
- Cannes Lions Bronze