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Ogilvy

Edible Wrapper KFC

← Our Work Info

Overview

Coffee cups made from biscuits, chicken-flavored nail polish, KFC has now added another offbeat edible creation to its collection: the edible food wrapper. The fast food restaurant has created wrappers made entirely of rice paper to wrap their bunless Double Down sandwich, which features two pieces of fried chicken in place of bread. In addition to cutting down on waste, the wrappers make eating the sandwich less messy.

Capability

  • Advertising
  • PR & Influence
  • Product Design

Team

  • Hong Kong