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Ogilvy

31 Bullets Chicago Sun-Times

← Our Work Info

Overview

In the United States, there are 10 billion bullets sold every year—31 for every man, woman, and child. We launched the 31Bullets campaign, featuring 31 concrete actions people can take to counteract gun violence. Each action led to petitions, places to donate towards victims, and the ability to download and print images to turn actions into posters and educational materials.

Capability

  • PR & Influence
  • Graphic Design
  • Digital Experiences
  • Social Media
  • Mobile

Team

  • Chicago