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At Spikes Asia 2018, Kellogg’s Chief Commercial Officer Shekar Khosla and L’Oréal’s Singapore CMO, Viksita Menon talked about what it takes to be a leader...

In her speech at the Spikes Asia 2018, Aline Santos Head of Diversity & Inclusion at Unilever talks on how advertising in Asia needs to adapt to cultu...

Many in the marketing industry today don’t really understand brands. Today, with more channels, more choice, more speed, more confusion — more noise and l...

The effect of artificial intelligence will be felt across multiple industries, and advertising is no different. From programmatic buying to e-commerce, AI...

Data, in the right hands, can be a force for good. A benefit to creating a message that resonates.

These 11 tweets that rocked the stock market prove that every social media post matters.

Scott Kronick, Ogilvy’s Regional Leader of PR & Influence in Asia-Pacific, on the success of the 2010 Beijing Olympics and the future 2022 Winter Game...

There are four principles that can help organizations tackle the challenges to creating effective change management, says Peter Buell Hirsch.

‘Cordless: The Radical Redefinition of Television’ explores the opportunities and pitfalls brought about by the destabilization of the once very tightly-d...

Whether you’ve got boots on the ground or are covering from afar, you can dominate the conversation around your industry’s biggest events. Here’s how.

If brands don’t want their reputation trashed it’s important to be able to identify, differentiate and manage real and fake news.

To crack a creative block, David Bowie found another persona inside himself. Can marketers learn from the success of Ziggy Stardust?

A lot of businesses talk about purpose. But what does that actually mean, and how do brands achieve it while keeping their stakeholders happy?

Talking about diversity is insufficient, movie star Thandie Newton said during a panel on inclusion at Cannes Lions.

Is AI a tool for creatives to utilize to do great work, or a threat to their very existence?

Tola St. Matthew-Daniel asked five Ogilvy attendees about their experience at the 2018 ColorComm Conference.

The advertising world’s actions and lack of diversity in the C-suite don’t support their words.

Five ways technologies such as artificial intelligence and chatbots will fundamentally alter health & wellness, for everyone involved: providers, bran...

The 2018 edition of Mary Meeker’s Internet Trends report includes significant focus on eCommerce, mobile, and more. Here are our top 10 takeaways.

Why business executives can’t leave data analytics to the specialists but need real mastery in order not to be blindsided by the increasing diverse and in...

“7 Lessons from Established Online Video Viewers” demonstrates that a new way of thinking is required to reach the deeply established viewers.

As users want more targeted, quick, short-form content, Facebook is adapting to keep users within its ecosystem. A look at some of the most-talked-about a...

At the most recent Campaign Underground summit, a line-up of advertisers and scientists explored the unconscious bias of brands.

What is it about sports that makes its fans so passionate? And is there anything brands can take away from sports fandom?

Corporate image campaigns come and go, but influencer engagement must be a continuous commitment to be effective.

At the recent IBM THINK event, the company revealed its latest “5 In 5”, the five innovations that will change our lives within five years.

The demise of brands has been greatly exaggerated, writes David Fowler. Brands are an existential reference point with enormous monetary value. They aren’...

For Velocity markets to enjoy the full benefits of future development, they will need to find new solutions to many challenges.

We break down Mobile World Congress 2018 into 4 key takeaways, including the promise of 5G speeds and the implications of an AI-powered world.

The GDPR comes into force with far-reaching implications for companies. The journey to compliance may be painful for many, but it represents a golden oppo...

It is crucial that the advertising industry dispel myths around what sort of candidate is suited to what sort of work, and foster diverse talent.

Here are five proven principles to help brands craft winning integrated and customised campaigns.

A distinctly Chinese sensibility is now emerging in brand storytelling, thanks to increased confidence on the part of marketers to make a statement and em...

Surely it’s time for the term ‘emerging markets’ to be replaced by a descriptor that better reflects these economies today.

Longevity offers a boost for healthcare providers, insurers, technology firms and companies that can help humans live longer, more productive lives.

For your brand to be successful you need to understand what people want and then ensure they get it in the manner they expect. Easier said than done.

The future is still bright for big brands, provided they provide value and make our lives more simple. That is, as long as they take a more evidence-based...

Great brands understand there can be no compromise or easy shortcuts. A brand lives or dies by its reputation.

What the story of a famous hotel chain tells us about the importance of brands.

So how do you get better ideas out of your creative team? David Fowler shares a few things that push their buttons.

Mobile apps will continue to play a major role in our fully-connected future, just not in the way we’ve come to expect.

Author of Ogilvy on Advertising in the Digital Age, the spiritual follow up to David’s famous book, Miles Young offers 13 predictions for the future of ad...

Eye-tracking technology has numerous applications, from entertainment to market research to assistive disability technologies and medical diagnoses and tr...

Ajinkya Pawar on how the changing advertising landscape has forced agencies to change their business models, and why the successful agency of the future w...

The postulated benefits of purpose are irresistible: the flexibility to enter and create new markets; the engagement and retention of top talent; sustaina...

Virtual Reality comes closest to recreating true human experience, says Bottle Rocket CEO Calvin Carter.

When Ogilvy’s Worldwide Chairman and CEO John Seifert laid out his plan for Ogilvy’s “Next Chapter”, he made it clear that this was more than just a garde...

Ogilvy.com spoke with Creative Director Chris Rowson about the Type With Pride font project and carrying on the legacy of Gilbert Baker.

To a young Tham Khai Meng, waiting tables seemed about as far removed from advertising as it was possible to get. But he was wrong.

“For Goodness’ Sake” by Chris Houston (with Jordan Pinches) is about transforming businesses into “Purposeful Enterprises.”

In “The Digital Social Contract”, Ogilvy’s Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken...

Great advertising has always been about touching the heart, moving people with big emotion and big stories. Tech are the pipes, but without ideas that tou...

Amidst growing global economic uncertainty, a new Ogilvy report argues that 12 “velocity” countries — comprising more than half of the world’s population ...

Most companies need to rethink how they build and care for their brands. This Red Paper by Susan Machtiger and Jaime Prieto shows them how.

People gravitate to great stories, and they share them with others. Thus, advertisers can’t look at storytelling as merely an option. It’s a must, says Th...

It has been challenging to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about ...

Government or nonprofits are usually the institutions we associate with influencing public behavior in support of socially desirable outcomes. But there i...

The big ideaL conveys the ethos of the brand or company to people from different cultures and to employees and consumers alike.

While we have been relatively good at getting people to believe in the importance of more sustainable behaviors, practices, and purchases, we have been un...

An examination of the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level st...

How an understanding of the power of data can unlock hidden ROI in any organization.